PUBLICATIONS
By: Prof. Zainuddin Djaffar & Robby Aulia Fadila
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East Meets West: When Culture Collides (2015)We are now living in the globalization era, where the traditional boundaries between politics, economics, culture, technology, finance, ecology, and national security among countries are diminishing. As the world becomes more integrated, the way that westerners and easterners perceive their way of life is almost in direct contrast; both in personal life as well as in professional life. Understanding cultural differences is becoming increasingly important these days as we expect to meet more people from other cultural backgrounds.
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